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The Esports Marketing Challenge

The growth of esports has increased exponentially over the past five years. What was once considered a fun pastime for teens and twentysomethings has now turned into a highly competitive extracurricular at the high school and college levels.

Esports has competitors in hundreds of high schools and universities throughout the United States. Many schools are now offering college scholarships for esports gamers just as that same college would offer an All-American high school quarterback a scholarship to a major university. In the 2018-2019 school year, 200 colleges offered $16 million in esports scholarships. The money went to 65,000 players in 1,700 high schools across the US.

Even with the growth of esports, many high school students don’t know that this is a viable extracurricular activity or even if their own high school has a team. If the high school does have a team, it is most likely the best-kept secret in the school.

The challenge will be in two parts.

  1. Each two-person team will write a marketing and communications plan of no more than 15 pages that will introduce and promote their high school’s esports program.
  2. The team will present the findings and recommendations to the Esports Challenge Board.


The winning team will receive a scholarship for the Maryville University Sport Business Management Summer Institute ($900 value per student).


Friday, Feb. 26, 2021, 10 p.m. Team submissions due
March 11, 2021 Top five finalists announced
April 12-16, 2021 Virtual presentations by top five finalists
Tuesday, May 4, 2021 Winner announced
June 2021 Maryville Sports Marketing and Management Summer Camp

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